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_aLovelock, Christopher H _915705 |
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_aAdministración de Servicios: _bEstrategias de Marketing, Operaciones y Recursos Humanos. / _cChristopher H. Lovelock; Miguel Ángel Sánchez Carrión, tr. |
| 246 | _aServices Marketing | ||
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_aMéxico : _bPearson , _c2004 |
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_axvii, 741 p. _b: il.; cds.; grafs |
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| 504 | _aIncluye Bibliografías e Indice | ||
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_aADMINISTRACION _91124 |
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_aTECNICA ADMINISTRATIVA _910321 |
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_aADMINISTRACION DE MERCADEO _911274 |
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_aSánchez Carrión, Miguel Ángel _etr. _947704 |
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