Marketing Social: Teoría y Práctica / Luís Alfonso Pérez Romero; Enrique Quintanar Duarte, ed.

By: Pérez Romero, Luís AlfonsoContributor(s): Quintanar Duarte, Enrique [ed.]Material type: TextTextLanguage: Spanish Publisher: México : Pearson Educación , 2004Description: xxii, 546 p. : il.; cdsISBN: 9702605415Subject(s): MERCADEO | POLITICA DE PRECIOS | ECONOMIA DE MERCADOSDDC classification: 658
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LIBROS - MATERIAL GENERAL LIBROS - MATERIAL GENERAL SEDE URBANA
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