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The rise of sharing: fourth-stage consumer society in Japan

By: Miura, AtsushiContributor(s): Lewis, Dana [trad.]Material type: TextTextOriginal language: English Publisher: Japan : International House of Japan, 2014Description: 349 p. : fig., tabISBN: 9784924971387Subject(s): Condiciones sociales | Economóa del consumo -- historia -- Japan | Comportamientos del consumidor -- Japan | Aspectos sociales -- Japan | Condiciones económicasDDC classification: 306.0952
Contents:
The four stages of consumer society. -- An overview of consumer society in Japan. -- Second-stage to third-stage consumer society. -- Differences between second- and third-stage consumer society. -- Individualization and sophistication of demand. -- Evolving consumer psychology.
Summary: After the postwar economic miracle and the drift of the Lost Decades, Japan stands at a crossroads. Faced with a shrinking and rapidly aging population and sobered by the wake-up call of the March 11, 2011 earthquake, the Japanese today are seeking new societal models to replace the ones that have carried them so far but are becoming increasingly irrelevant. This book documents the emergence of a new sharing society in Japan, and offers survival strategies for business in a people-centric, post-materialist economy.
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Item type Current location Call number Copy number Status Date due Barcode Item holds
LIBROS - MATERIAL GENERAL LIBROS - MATERIAL GENERAL SEDE URBANA
General 		306.0952 M685 (Browse shelf) Ej.:1 Available 087088
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The four stages of consumer society. -- An overview of consumer society in Japan. -- Second-stage to third-stage consumer society. -- Differences between second- and third-stage consumer society. -- Individualization and sophistication of demand. -- Evolving consumer psychology.

After the postwar economic miracle and the drift of the Lost Decades, Japan stands at a crossroads. Faced with a shrinking and rapidly aging population and sobered by the wake-up call of the March 11, 2011 earthquake, the Japanese today are seeking new societal models to replace the ones that have carried them so far but are becoming increasingly irrelevant. This book documents the emergence of a new sharing society in Japan, and offers survival strategies for business in a people-centric, post-materialist economy.

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